The Future of Blogging and Wine Writing - Jim Gordon, Editor, Wines & Vines



15 years at Wine Spectator, Journalist for 30 years



To Stand out as a wine blogger

* Know your subject

* Get the facts from the source

* Get the facts right, even the trivial ones

* Stage a claim and mine it

* Stay ahead of the pack

* Look beyond the blogosphere for topics



Knowledge opens doors

* Readers don't care about… Continue

Charles Henney, Director of CIA gave speech.



15% off classes at the CIA if we signup within the next 2 weeks for wine blogger 09 attendees



Keynote Speech

Steve Case (CEO of America Online)



Key Points

* Hear that hiss sound?

* It's not sparkling wine

* It's the air coming out of the Media Biz

* It's career journalists exhaling

* It's the winds of… Continue

1. Cornerstone Cellars

2005 Cornerstone cellars

Howel Mountain

1800 feet

4-5 years

Craig Camp

600 cases on 5 acre block. Leased for 15 years

Bright red clay soil (lots of iron) very dense minerality

Deep black olive.

Small fermenters. Gentle punch downs

Extended maceration

All free run (no press)

pressed wine is used in a 2nd label

Jeff King (winemaker)

$100.00





2. Rodney Strong

2005… Continue

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